A recorder, a transcriber, and a review your customers actually finish.
Parlata is three things working together: a zero-friction recorder for your customers, a transcription pipeline that ships clean copy, and a one-click publish flow for your Shopify store.
A blank screen and a button.
No app. No account. No forms. Your customer taps the link in their post-purchase email, lands on a single white page, presses record, speaks for 30 seconds, presses stop. That is the whole interface.
- Works on any phone, any browser
- iOS Safari, Android Chrome, desktop
- Retry up to 3 times before submit
- 30-second cap keeps reviews punchy
Transcribed, cleaned, returned in 10 seconds.
The audio uploads as it records. We transcribe with a speech model tuned for consumer product language, then a second pass strips fillers ("uhm", "like", "so"), repetitions, and false starts. What you get back reads like your customer at their sharpest.
- Spanish + English, natively
- 10-second median turnaround
- Keeps product names, brand names, proper nouns
- Never rewrites or embellishes
One click to publish. Original audio preserved.
Reviews land in your Shopify Admin under a new Parlata tab. Play the audio, read the transcript, approve. The review publishes to the product page with the audio available as a play button for future shoppers.
- Native Shopify app - no theme hacks
- Moderation queue with spam filter
- Edit text before publishing if needed
- Audio lives on the product page forever
A voice on a product page converts.
A real human voice - with hesitation, emphasis, a smile you can hear - does what written reviews stopped doing years ago. It earns trust. In our beta cohort, product pages with Parlata reviews converted 2.3× higher than the text-only baseline.
- Audio player inline on PDP
- Searchable transcripts for SEO
- No AI watermark - Google-safe
- Analytics: plays, completes, scroll
vs text-only reviews
Not in the mood to talk? Type it.
Some customers are on the subway. Some just don't like hearing their own voice. One tap switches the recorder into a text field - same prompt, same 30-second spirit, same publish flow. No audio, no transcription step, straight to your moderation queue.
- Toggle between voice and text in one tap
- Same prompt, same length guidance
- Lands in the same approval queue
- Published with a quote mark instead of a play button
Heats water fast and the sound is soft. The handle feels solid. Wish it came in black.
Questions merchants ask.
Does it work with my Shopify theme?
Yes. Parlata ships as a native Shopify app with a theme block. One click in the theme editor and it is live on every product page. No theme code to write.
What if the customer records something bad?
You approve every review before it publishes. The moderation queue flags low-quality audio automatically, and you can edit the transcript before approving.
What languages do you support?
Spanish and English at launch. Portuguese and French land in Q3 2026.
Is this GDPR compliant?
Yes. Customers opt in before recording, audio is stored in EU-hosted S3, and you can purge any review with a single click.
Does Google penalize audio-sourced reviews for SEO?
No - the transcripts are real human language from real customers. Google only penalizes synthetic, AI-generated reviews. Parlata reviews rank like any other.
Ready to hear
your customers?
Incredibly easy onboarding, transparent pricing and hassle-free customer support.